How the travel industry can support STI’s Travel Better Club

While an increasing number of travelers want to make a difference, many don’t know where to begin. Sustainable Travel International (STI) launched the Travel Better Club with support from Travel+SocialGood, G Adventures and many others in the travel industry as that beginner’s resource.

To enroll in the club, travelers take a 30-minute online course that explains how the choices they make about everything from hotels and transportation to the activities they do and the meals they eat on their trips can more positively impact the destinations they visit and the people who live there. Travelers who complete the course receive a personalized Travel Better certificate and can become members of the Travel Better Club. In addition to offering an online community for sustainability-minded travelers to share experiences, members receive exclusive benefits and discounts on tours, lodging, travel gear, visa and passport processing and more.

“Achieving conservation goals and improving lives through the power of tourism requires that destinations, tourism companies and travelers all do their part,” said Geoff Bolan, Sustainable Travel International CEO.

STI is inviting the travel industry at large, other businesses and consumers to join the Travel Better effort. Companies wishing to promote the program to customers and offer special benefits to travelers will receive complimentary access to the Travel Better course and community. To register for free, visit and enter coupon code “iTravelBetter.” In addition, sponsorship opportunities are still available for the Travel Better program as a whole. Travel industry members can learn more here and access a promotional toolkit here.  

“We have a kinship with STI, that made this a natural partnership,” TSG Executive Director Kelley Louise said. “Travel Better allows the travel industry to come together to help travelers more positively impact the places they visit and the people who live there, and that’s what we’re all about.”

The Travel Better launch is a 2017 International Year of Sustainable Tourism for Development (IY2017) event, contributing to the UN Sustainable Development Goals and 10YFP Sustainable Tourism Programme.

STI is the leading nonprofit working to protect environmentally and culturally sensitive destinations and improve the lives of the people who live there.

A 501(c)3 nonprofit and global community, we aim to improve the world through business and leisure travel. We do this through efforts to mainstream sustainable tourism.

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