What is Design-Thinking?
Travel+SocialGood was inspired by the idea that collaboration and combined brainpower can lead to innovation within the travel industry. The 2016 Summit is our biggest event to date, and we will be following a similar format to previous Summits — the main portion of the event will be based on a design-thinking session. The afternoon portion of the Summit will focus on different workshops and activations designed to find concrete solutions to our core theme and challenge: How do we mainstream sustainable tourism?
We’re thrilled to be partnering with The GREEN Program to lead the design-thinking portion of our agenda. For more insight on design-thinking, and why we chose this format for our event, read on for some background from the team at The GREEN Program…
What is Design Thinking?
Think about it: we’re not the same person we were 10 years ago, 5 years ago… heck, 1 week ago even. We’re constantly changing and so is the world around us. And so are our clients! So why aren’t our business models? It’s imperative that we evolve with the market, our clients, and even our products, in order to remain relevant and ultimately successful.
It’s about innovation. It’s about creativity. It’s about Design Thinking.
Through a series of logic, imagination, intuition, and systemic reasoning, design-thinking is “The methodology commonly referred to as design thinking is a proven and repeatable problem-solving protocol that any business or profession can employ to achieve extraordinary results,” according to Fast Company.
Spearheaded by Tim Brown, CEO & President of IDEO and Roger Martin, renowned author, dean, and business mogul, design thinking serves to encourage creativity, innovation, and adaption in the marketplace, elements of business that many larger organizations lack. Because of this, it is the reality that the majority of corporations are unable to meet the needs of their clients due to an evident lack of creativity and authentic empathy & understanding of their desires.
How did this happen?
“The 20th century education system that fostered dominant logic and disregard creativity, people grew up with an overpowered mindset and skill-set of managing value. Hence, defines the corporations today that are run by boomers and Gen X,” according to Wired. In many cases, larger corporations and organizations are organized in a way that is overtly mechanical and analytical in their business approach. Due to this perfunctory operation structure, it’s often just a matter of time before a business and its product become obsolete because these corporations are unable to grow and innovate with its consumer base.
Welcome to a community of dreamers and doers: multiplicity is our greatest asset.
As we look to joining a diverse group of 150 visionaries and professionals from around the world this May, the global summit offers us a platform to put this imagination and creativity to work as we tackle the core challenge of: “How do we mainstream sustainable tourism?”
As travel experts and industry professionals who are passionate about the need for global experiences and connectivity, the travel industry has the ability to take charge in leading the effort of not only tackling complex global issues, but finding their solutions too. We are excited to join fellow industry professionals and experts as we address these challenges in an engaging and interactive (and dare we say, fun) way. The Summit will require leaders and participants alike to get outside their comfort zones through a series of creative exercises. It’s time to let your imagination come to life as we come together to address, discuss, and celebrate the immense amount of potential for positive impact on a global scale.
Sustainable tourism has the power to impact worldwide issues and provide the solutions for our global community, there is no doubt about that.
As the leading experiential education provider of short-term, career-focused abroad opportunities for future sustainable development leaders, The GREEN Program team is looking forward to sharing our expertise and learning from fellow industry pioneers as we work together toward global sustainable solutions. We exist to use the world as our classroom in order to give meaning and purpose to education, adventure, and life. Inspired by the United Nation’s 17 Sustainable Development Goals, our team is passionate about exposing students, professionals, and enthusiasts alike to the sustainability challenges around the world.
Demonstrated through our organization’s inherent collaborative work ethic & staunch belief in teamwork, ever-growing program portfolio and ongoing industry accomplishments & recognition, and our one-of-kind educational model, there remains a constant theme throughout: innovation is key. We must remain tenacious in our pursuits, pliable in our methods, prolific in our processes, and humble in our successes.
As the leader of the design-thinking session for this year’s Travel+SocialGood Summit, we are elated to share our experiences and lead fellow professionals of the industry through an #onlyontheGREENprogram design thinking afternoon. However, even more so, we are eager to collaborate with like-minded thought-leaders in addressing the challenge of global sustainable tourism.